Traffic is the lifeblood of any online business but it’s important to know that traffic is not created equally.
Newbies to the world of digital businesses often think that if they can just get enough website visitors then they will be able to make money but experts know that it’s not that simple and the quality of traffic is far more important than the quantity.
In this article we’re going to look at 5 different ways to get traffic and tips from experts in each of those fields.
The first way of generating targeted website visitors is via the 2nd largest search engine in the world YouTube. Often we don’t think of YouTube as being a search engine but that’s exactly what it is and the quality of visitors is extremely high. Not everyone is on YouTube looking for funny videos, people actually use it to search for information and if you are the person to provide that information then it’s a great source of website traffic.
The key to YouTube is in branding and building a connection with an audience. You can do this by being very niche specific about the kind of content you put out there. Don’t just create videos that have no real targeting, be extremely specific and you will be rewarded for it.
Here’s a few tips to help your videos reach more people:
- Copy other popular videos and do your own better version
- Include targeted keywords in the title and video descriptions
- Offer real value in the videos you create
It’s not always easy to put your face in front of the camera but if you can do it then it will certainly help you in the long run. This question on Quora about YouTube views might be useful as it has a lot of replies with helpful suggestions.
SEO / Blogging
Search engine optimisation is a great way of driving website visitors but more specifically blogging is better. They both go hand in hand but blogging is actually writing content about specific topics. This means that you can write extremely targeted content that gives the visitor what you really want. Unfortunately many people write blog posts never to be seen in Google but the professionals know that targeting the right keywords is the key to getting seen.
We spoke to Mark who runs the scam busting website No Bs Im Reviews about how he views SEO and this is what he said,
What’s important is targeting long tail keyword phrases that are easier to rank for than shorter keyword phrases. This is a strategy that I deploy on all my websites regardless of the niche they are in. Not only will the traffic you get from long term phrases convert better but there’s far less people targeting those keywords so you’ll rank faster.
Mark also suggested some tools that can help you when it comes to knowing what keywords to target.
SEMRush.com is the first tool Mark recommends. It helps you analyse your competitors and also find new keywords to target. You can literally see all the keywords that a competitor ranks for and this will allow you to focus on what content you should be doing for your own blog. It’s not 100% accurate but it’s pretty close and is a great tool to have when it comes to planning your approach to SEO.
Ahrefs.com is the next favourite for Mark. This is similar to SEMRush but allows you to analyse competitor backlinks and also see top performing content. When you can see a competitor of yours and exactly which types of content are producing the most traffic it can allow you to basically replicate what they are doing.
A good tip is to look at the content a competitor of yours has and replicate it but make it better. If they have put together 5 tips on traffic and 500 words, then why not put together 25 tips and make it a 2000 word post. Google will value this better and rank it higher.
When it comes to getting traffic from Facebook you’re going to struggle to grow organically. Unfortunately Facebook changed their algorithm a few years back and they now give far less reach to Facebook pages. There was actually a couple of reasons why they did this. The first reason was that since so many pages and people are on Facebook they simply couldn’t give 100% reach to every page as it would make everyone’s newsfeed extremely cluttered. The second reason is that Facebook is a publicly traded company and they need to make money, so now they want owners of Facebook pages to pay for boosted posts. This keeps them making money and keeps their shareholders happy too.
It’s not all bad news though, there’s actually some very cool options that you can use to help you get the most of out Facebook Ads to grow. Here are some top tips:
- Use video ads as they get far higher reach. It’s no secret that YouTube is Facebook’s biggest competitor when it comes to video. Facebook see just how valuable YouTube is for a platform and they want a piece of that pie so they have put an enormous emphasis on videos for Facebook. The majority of your timeline will be filled with videos because they get the most reach and clever advertisers know this. So if you can be sure to use video, not only does it convert better but it will cost you less.
- Define your objective before starting an advert. Do you want exposure / engagement or do you want conversions? Do you want people to buy a product or are you collecting information like an email address? This can help you a lot when it comes to getting a successful advert up! If you want to pay for conversions for example you can do, and you will literally pay Facebook a set cost each time you make a sale of your product or each time you get a lead. You have to be realistic though and optimise your advert (or let Facebook optimise for you).
- Use viral content to grow your pages. One of the best ways to grow a following is by using viral videos. Obviously these videos need to fit your niche whenever possible but it’s a great way to grow. For example: popular fitness page True Health Diary has grown to over 10,000 followers on social media by using viral videos containing actors like Arnold Schwarzenegger. They simply post an inspirational video from Arnold on their page and boost it out to people who like fitness and Arnold. The video has had millions of views and gained their fan page over 10,000 followers. This is the kind of viral marketing that works to grow big followings.
Unlike Facebook Instagram is one of the places where organic growth is still possible. Instagram is a great way of growing a social following but there are a few things you need to do if you actually want to be successful on the platform.
Obviously it’s not as simple as just posting photos of anything. You need to pick your niche and be very specific about it. For example: supercar pages tend to do very well. Obviously you can only post about these if you are in this niche but it’s simply an example of the kind of content that people want to share. Equally fitness bloggers do very well on Instagram because they can share pictures of their bodies, and also of food, workouts etc.
Tips for more exposure:
- Make sure you use high quality pictures
- Apply filters if this makes the images look better
- Use relevant hashtags (never spam unrelated hashtags)
- Tag other influencers in your niche who might repost your photo
Things you should never do:
- Never steal peoples content without crediting them
- Never use automated software / robots to gain followers
The final tip for getting traffic and growing your brand is to make use of influencers in your space. What exactly is an influencer? Well as the name suggests it’s anyone who has influence in your niche which is often other people who have large followings of people. For example: let’s say you own a fitness product such a new workout DVD or a new protein powder brand. A great way to actually get the word out about your new product is to contact influencers and pay them to post about it.
You can literally pay people who are on platforms like YouTube, Instagram and Facebook to post about your new product, endorse it and recommend it. You see this happen a lot in the lifestyle and beauty niche. Often beauty bloggers will get sent products such as makeup that they will showcase to their followers. Not only does this help the influencer get paid but it provides exposure for your brand.
This has been done very successfully by many top brands and it’s essentially piggybacking off the following someone else has already built.
We hope you enjoy these top tips, be sure to check out our other posts!